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History of Blue Jeans in America

Jeans

Many people are aware of the roots that blue jeans have in America. They are a symbol of everything America is supposed to be: free from the status quo. It is nearly impossible to distinguish social and economic status of any individual wearing a pair of them. They are the invention of Jacob Davis, but were made famous by the entrepreneur Loeb Strauss who later changed his name to Levi. On May 7th, 1873 the patent for them was received from the U.S. Patent and Trademark Office.

Jeans

Jacob Davis had invented the riveted pockets of the blue jeans at the pocket's stress points for a customer of his pants. The customer would constantly bother Davis over the holes that developed in his pockets. It was this that gave Jacob the inspiration for the riveted pockets. He did not have the at that time to file a patent, however, and wrote to Strauss offering to file it jointly with him in exchange for Strauss paying the patent filing fee.

Jeans

here's my vid from the burn rubber meet and greet. pretty dope

Evolution of Designer Jeans

Jeans

Gone are the days when jeans are immediately identified as cowboys' work clothes, when jeans are used only for days we plan to go rug it out with dirt and work. Now, jeans are staple not only to men's closets and wardrobe but to runway shows and fashion show catwalks as well. They've become status symbols and fashion lifestyle for both men and women.

Jeans

The 1980s saw the birth of designer jeans. It was during this decade that high fashion designers began focusing on denim and introducing new styles of jeans in their collections. Brands such as Levis, Calvin Klein, Jordache, Armani, and Gloria Vanderbilt paved the way for the designer jeans revolution.

Jeans

Produced by: Japandrew - Vertual Vertigo consists of longtime friends Ezekiel38 (aka Cea3) and Cerebral Vortex (aka Medisin) and DJ Japandrew. Vortex and Ezekiel met in Nurberg Germany in the year 2000. After comparing each others musical traits, likes and dislikes in a few lengthy cyphers the two became instant allies and formed the VERT. Over the years many members have come and given significant contributions to the groups musical taste however the foundation of the crew (VORTEX AND EZEKIEL38) remains the key to the overall progression of the group. Later in 2008 Dj Japandrew was working on another project with the joliet crew DOOMWATCH DRAGONS, by supplying beats and cuts. Japandrew and Ezekiel soon realized the chemistry was more than a projects worth and bridged the gap to VERTUAL VERTIGO, making Japandrew the new and official DJ of the crew. The crew has been recording and preforming together for the better part of 8 years now and have toured through mulitple countries and almost all of the 50 states. As well as touring VERTUAL VERTIGO has also released many group as well as solo efforts all over the globe. Working with over 6 independent record labels in 6 different countries at the same time, is nothing new to the V's. The future goal of Vertual Vertigo is to constitantly release classic V material and rock as many stages as possible. Look for the V's at a venue near you! COVERT TV! Providing faces to the familiar sounds of The COVERT Empire, our channel is here ...

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It didn't take long for designer jeans to become a hot commodity. Television presenters, top fashion models and fashionistas were seen in them, thus turning these fashion garments into something more than just a fashion trend -- they were also status symbols. During the nineties, they took a back seat to garments with minimal designs and classic cuts, as these were the most popular styles through that time.

The 2000s have experienced a resurgence in designer jeans, with specialty brands like Seven For All Mankind, True Religion, Diesel, Lucky Jeans, Guess?, Replay, Damaged, just to name a few. The popularity of this fashion must-have can be attributed to its durability, versatility, comfort, and appeal.

Today, there are jeans for every body type, personal style, and status. Luckily for fashionistas, designers understand the importance of having jeans that not only suit one's personal taste and attitude, but give the most flattering fit as well.

Despite the higher price tag that designer clothes carry, the quality of these garments is unrivaled. Any person with a pair in their wardrobe would gladly attest to the fact that designer jeans are an excellent investment indeed, and this is true for both men and women.

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For the next 25 years while Levi Strauss & Co held the patent rights to blue jeans, they became immensely popular among the working class. They were known for their rugged durability. Right after the exclusive patent rights expired and the invention became public domain, many companies started manufacturing blue jeans. Because in the 19th century they were worn by the working class, they were a symbol of the working man. The wealthier, pampered members of society did not wear blue jeans during this era.

During World War II, blue jeans gained the popularity overseas that they had garnished many years before in America. Foreigners admired the pants worn by American soldiers. The end result was that they were no longer solely American. Europeans and other foreigners could now enjoy the benefits of the rugged denim. Shortly after World War II with jeans now internationally recognized as a durable, comfortable pair of pants, sales skyrocketed.

Jeans were a symbol of rebels during much of the mid-20th century, up until the 1980s. Rebel figures like James Dean in movies wore blue jeans almost exclusively while the older more conservative generation did not. Blue jeans continued their tradition as a symbol of revolution into the 60s and 70s as they were the pants of choice among hippies. Jeans would become more main-stream again in the 1980s.

The 1980s were when designers started creating and labeling their own jeans. It was during this time period that jeans were a symbol of high fashion. Sales for jeans skyrocketed during this decade. They were more accepted at this point than they ever had been. Blue jeans lost popularity in the decade following the 80s as children scoffed at wearing clothing their parents wore. While blue jeans were still worn among kids, they had to be different from the traditional straight down blue denim their parents grew up in. As a result, many jeans manufacturers either had to retool their designs to keep up with the times or face possible bankruptcy.

Blue jeans continue to be worn today and still cloak the status of the wearer. Their ruggedness and durability appeal to both the poor and rich alike. Currently jeans are making a fashion comeback and the traditional jeans manufacturers have fragmented as a result of the past two decades filling various niches. Whatever path blue jeans may take, their roots are entrenched in American soil.

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Source: New Era