Evisu CEO Nick Starsmore of the US tells Label Networks latest plans for the premium Japanese denim brand and it's collaborations with Puma in denim, sneaker culture, and the American marketplace.
Jeans
These days, jeans are becoming a basic building block of any wardrobe.
Almost everywhere around the globe, you see people wearing jeans. From high-waist pants, capris, and cargos to tattered jeans and cigarette pants, the variety seems infinite. Jeans are becoming such a moth-eaten that they're coming to close quarters with being a total faux-pas. But how do you squeeze out a savvy style for your jeans without becoming too distinct?
Jeans
The answer: ACCESSORIZE! Exude style savvy with your jeans using the following tips:
Jeans
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For low-waist jeans, use navel diamonds and gems to accentuate a cute belly-button. You can also wrap silver chain-belts around your tummy, to shimmer while you dance "the bump". For a totally 70's look, add on colorful bangles and large hoop rings. For capris, wear anklets - either a slim gold chain to accent a trim ankle or ethnic beads for a "beach-babe" look. You can also add hip body bags for a sportier look. For cargos, those handy Swiss knives bring action to your jeans, as do large backpacks. You can also wear Buddha beads which bring luck for extreme adventures. For high-waist pants, use large dark-colored snakeskin belts to hide the height of the waist. Never use bright colored or diamond belts - it'll grab all the attention. For tattered or ripped jeans, wear kerchief belts for a handy-man look. You can also position a kerchief in your backpocket to call attention to a sexy bottom. Don't use overpolished accessories with the grunge look such as diamond or leather belts - it's an extreme combination. For loose or baggy jeans, more oversized chains clipped from the belt-line to your pocket give you a "gangsta" look. So do vintage pocket-watches, which bring out the "hip-hop" style. And if you're in for the "chicano" look, wear plaids as well as bandanas or hairnets. For cigarette pants, use "l-mac" (colored-transparent plastic) belts for a "be-bop" look. Gold or silver jewelry and fancy anklets can also dress up your jeans. never wear anything ethnic - it ruins the polished style.
© 2005 Rachelle Arlin Credo. All rights reserved.
Keywords: Denim, fashion, Evisu, Puma, streetwear, urban, trends, premium, styles, jeans, label, networks, interview, japanese, japanSource: New Era
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