Mountain Dew Green Label Art: Jeff Staple

Finding inspiration in a new generation of artists, Mountain Dew presented their favorite designers with a new canvas - a 16-ounce aluminum bottle. Through their graffiti, stencils, paintings and tattoo designs, they created new expressions of Dew. The result is a series of limited edition bottles which we call Green Label Art. Now, until August 1, you have the opportunity to create their own design Green BOTTLE LABEL art in our online studio. When you create the winning design will be the nextWave of Green Label Artists in 2008, have your bottle produced by Dew and be awarded prize money of $ 10,000. greenlabelart.com

Denim jeans in history

Jeans

Do you have a pair of jeans? It seems like a silly question, is not it? Jeans have a random part of our wardrobe for approximately 1950 and became a part of our wardrobe fashionable from approx 1970.

Jeans

The jeans are made in the vernacular of denim these days, but in the 17th century in Europe and denim jean material was very different. Jean Material appears in Genoa, Italy, named "Bleu de genes" has its origins in France, and has woven of cotton or linen, sometimes with mixedWool. Denim seems to have originated, its name from Nimes, France and England and France in general as "serge de Nimes". In contrast to the first pair of jeans, was Jean cloth woven in silk and wool. But the use of denim, a white wire and a colored thread in the fabric, similar to today's denim, denim, and the only colored threads.

Jeans

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Over time, denim twill cotton instead of a wool blend, and has retained its characteristic colorWarp yarn and white filling. His signature has become popular blue, indigo was used as a dye during processing.

Up to 18 century, India became a canvas of Dongara Killa near Mumbai. The canvas was a coarse weave, undyed cotton fabric used in several sailing ships. The cloth was often used by sailors to make clothes that fit. Finally, suits and trousers of this material known as dungarees.

In the 19th centuryCalifornia Gold Rush miners require strong pants that do not break easily. Fortunately, a Bavarian immigrant, born as Loeb Strauss his American citizenship and traveled to San Francisco. He changed his name to Levi, and produced a sharp pair of trousers for gold diggers. Finally, he reinforced pockets and weaknesses pants with copper rivets. He became known in 1873, Rivets Levi Strauss and Jacob Davis patented copper reinforcements and pants now as "Levi"popular among the workers.

Between 1930 and 1940, the jeans have grown in popularity. Cowboys dressed in their cowboy movies and above all looked good in them. Soldiers during World War II when they were favored jeans out of service. Workers during the era also preferred. After the war, rival companies Wrangler and Lee, Levi Strauss started a market share of challenges.

In 1950, jeans associated with young rebelsPeople. James Dean popular in the movie "Rebel Without a Cause." Since the jeans were identified with the non-conformity and rebellion, sometimes prohibited in schools, cinemas and restaurants.

1960 and 1970 Blue Jeans has been good for casual wear and has been part of fashion in general. Over time, different styles of jeans that were created to satisfy the fantasy of fashion. For example, stone-washed jeans, embroidered jeans, painted jeans andpsychedelic jeans were a couple of styles, from the young people would buy a larger number of producers.

He walked in the 1980 and 1990, the designer known to the market with their own styles and labels. Jeans in the fashion market and the prices of the products design was very surprising. Levi Strauss has lost market share and needed to close some of its factories. Also during this period began to other types of pants khaki, Chino pants and carpenter to competewith the traditional blue jeans.

Now in jeans since 2000 is to survive as a utility model pants for most of the population. It is said that the average American owns seven pairs. On the other hand, jeans are a new record reached in the fashion industry. Now it seems to be no limit to the price of a pair of designer jeans can be extremely charged. Big name designers have reinvented the top of the jeans.

Judging by the history of blue jeans areinnovations will continue in the same style and design. It will certainly be new applications of denim fabric as the material is useful in many other products. And no doubt it will attract new types of jeans to us and make us look good will.

For information on how to listen to a pair of jeans that really fit to find, watch podcasts on Twenty Something Yak.com.

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Source: New Era