วันอาทิตย์ที่ 11 กันยายน พ.ศ. 2554

As the Indian fashion industry is to emulate the West

Streetwear Clothing

As the Indian fashion industry is to emulate the West

Streetwear Clothing

Indian fashion has continuously developed thanks to foreign entrepreneurs, Western colonialism, and the invasion of Greek and Islamic. However, the Indian fashion industry strong in their rolling nature, resources and convert them to truly absorb all that is India's strange, so much that it becomes very difficult to identify its true origin. Today India is governed by the fashion industry, the decision by the client, and the globalization of the Indian economy.

Streetwear Clothing

Different reasons for the Western BalkansImpact on Indian clothes and costumes in the industry:

Streetwear Clothing



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Jeans

History of the brand Wrangler Jeans

Jeans

Wrangler is one of the three brands most popular American denim. And here is the story of how the brand was born. All that said, in 1897, then in 20 years young man named SS-Hudson was a small textile town of Greensboro, North Carolina, finding a job. The first job offer by Mr. Hudson could not find the buttons are sewn in a factory for 25 cents per day. And in seven years, the factory went bankrupt. 1904 SS Hudson bought a pair of sewing machines, he rented a room on the second floora grocery store and registered his company with the name "Hudson Co. Total."

Jeans

The company has proven to be quite successful and the 15 years since its inception has opened its first factory jeans. Men like creations Hudson Railway, to the extent that even gave a bell, which was in time because of the small particles of indigo blue. SS Hudson was excited and called his company, known as "Blue Bell Overall Co.".In 1926 it was sold to run a textile company that produces "Big Ben" for a hat full of money - $ 585 000th

Jeans



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Six years later, the new owners of the company a new suit "Super Big Ben costume" that would not decrease after washing practice. It does not lose its shape and does not shorten, causing a sensation at the time! It is not surprising that this event is the basis for modern standard textile industry in September

In 1943, the companybought another company match production, "Casey Jones" with the right to a trademark used rarely "Wrangler" (which translates as "breeders"). The idea was that the pants cowboy special than all competitors in output markets. However, the concept until 1947, made official the creation Wrangler jeans.

The breakthrough came thanks to another textile innovation - denim twill broken. This structure has provided a balanced structure of the fabric, which is nowno more than around cowboy leg together during transport. Besides the new custom jeans fabric turned out to be softer than a traditional herringbone pattern. Ben Lichtenstein - - The jeans are designed by a famous rodeo cowboy Ben Schneider and announced during the next two years for the rodeo American celebrities such as Jim Shoulders, Bill and Pindermann Frekless Brown. Three of them never showed 13MWZ wearing Wrangler jeans model, who happens to be the best advertising solutionand always the strongest argument for quality and originality.

It was for those who want to ride a horse - What makes these jeans was dictated by his natural cowboy. Life cut a t-shirt and prevented from riding pants were a bit "longer than normal, they are prevented as well. Triumph launched the new brand. 1974 Wrangler jeans adapted as the official clothing of the" Rodeo Cowboys Association "in the U.S..

AlthoughThe brand is not limited to the U.S. market. 1962 Blue Bell, the first U.S. clothing company in a jeans factory in Europe was opened. Wrangler jeans are not as popular here as in the U.S. a year after "Newsweek" magazine called European teenagers, "a surprise to meet the Wrangler."

In 1996 one in five pairs of jeans sold in the United States of Wrangler. Today the brand is not just using the cowboy theme, but also roots and the Western tradition. Even todayThe brand offers a range of clothing for hunters and sportsmen as the "Prog". An embroidered letter "W" on the back pockets of one of the most recognized symbols in the world has become. In Europe, the brand that is available in 22 countries. Just as the Wrangler spirit of explorers and pioneers, light individuals, hard work, freely and confidently embodies - the true values ​​of Western civilization, like jeans customized GetWear.com.

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Open-minded culture in the context of cultural differences:

India is a multilingual country, inhabited by different ethnic groups. The best part is each group has its own style and the type of clothes and costumes. Indian fashion designers are known for these different trends mixing and gives a beautiful touch of India to them.

Winning the competition on international platforms:

In recent years, Indian womenHere the nation proud by winning several international beauty contests and, of course, is their way of dressing high fashion / clothing affected women in India. The clothes are attracted to these participants have a mix of Indian and Western. Population monkeys open their idols, and this may be "in vogue in the fashion industry, garment industry in India in general.

Indian movies - a big factor

Indian films are known to leave a lasting impressionminds of the Indians. In fact, everyday gestures. Blind to emulate, to wear what their idols. And with films according to the Western model of the association is to imitate the blockade of the common people, storage tank and, of course.

The large-scale effects of globalization and liberalization:

India's imports from the West made it easier for Indians to one track on the latest fashions and accessories primarily for men and women wear Western to hold in the market.Moreover, the Indian fashion industry and also make use of western buyers. Needless to say that the fashion fraternity in India gladly have accepted western design, taking into account both the Indian and western feelings. In addition, deregulation of the glorious Western soaps, have hinge led some western lifestyle. The people of India have a preference for soaps that have largely been the objection to adapt to the social and cultural changes in western lifestyles andwell.

Overseas training and work opportunities:

The enthusiasm to go abroad to pursue higher degrees and has also led to a change in the perception of fashion and lifestyle for young Indians. Indians consciously imitating the shape of the western lifestyle, so get in tune with the lifestyle of foreigners, such as when traveling abroad who find it easier to adapt and move with their life needs. In addition, attracted many jobsyoung men and women to leave the shores of India and living in foreign countries. This is also a change in fashion to match the feeling foreign.

Disposable Concept:

The concept of streetwear in the West and no doubt evolved slowly catching up in India. Street wear, especially inexpensive clothing, cold, worn a few times and then discarded. Streetwear is as economical as traditional Indian clothes, which, unlikefine cotton, silk, including street wear, etc. are produced in bulk and sell the best possible price.

The sum and substance of Indian fashion is completely under the influence of the West. The concepts and designs are actually woven into the Indian fashion industry.

Source: New Era

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