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History of the brand Wrangler Jeans

Jeans

Wrangler is one of the three brands most popular American denim. And here is the story of how the brand was born. All that said, in 1897, then in 20 years young man named SS-Hudson was a small textile town of Greensboro, North Carolina, finding a job. The first job offer by Mr. Hudson could not find the buttons are sewn in a factory for 25 cents per day. And in seven years, the factory went bankrupt. 1904 SS Hudson bought a pair of sewing machines, he rented a room on the second floora grocery store and registered his company with the name "Hudson Co. Total."

Jeans

The company has proven to be quite successful and the 15 years since its inception has opened its first factory jeans. Men like creations Hudson Railway, to the extent that even gave a bell, which was in time because of the small particles of indigo blue. SS Hudson was excited and called his company, known as "Blue Bell Overall Co.".In 1926 it was sold to run a textile company that produces "Big Ben" for a hat full of money - $ 585 000th

Jeans

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Six years later, the new owners of the company a new suit "Super Big Ben costume" that would not decrease after washing practice. It does not lose its shape and does not shorten, causing a sensation at the time! It is not surprising that this event is the basis for modern standard textile industry in September

In 1943, the companybought another company match production, "Casey Jones" with the right to a trademark used rarely "Wrangler" (which translates as "breeders"). The idea was that the pants cowboy special than all competitors in output markets. However, the concept until 1947, made official the creation Wrangler jeans.

The breakthrough came thanks to another textile innovation - denim twill broken. This structure has provided a balanced structure of the fabric, which is nowno more than around cowboy leg together during transport. Besides the new custom jeans fabric turned out to be softer than a traditional herringbone pattern. Ben Lichtenstein - - The jeans are designed by a famous rodeo cowboy Ben Schneider and announced during the next two years for the rodeo American celebrities such as Jim Shoulders, Bill and Pindermann Frekless Brown. Three of them never showed 13MWZ wearing Wrangler jeans model, who happens to be the best advertising solutionand always the strongest argument for quality and originality.

It was for those who want to ride a horse - What makes these jeans was dictated by his natural cowboy. Life cut a t-shirt and prevented from riding pants were a bit "longer than normal, they are prevented as well. Triumph launched the new brand. 1974 Wrangler jeans adapted as the official clothing of the" Rodeo Cowboys Association "in the U.S..

AlthoughThe brand is not limited to the U.S. market. 1962 Blue Bell, the first U.S. clothing company in a jeans factory in Europe was opened. Wrangler jeans are not as popular here as in the U.S. a year after "Newsweek" magazine called European teenagers, "a surprise to meet the Wrangler."

In 1996 one in five pairs of jeans sold in the United States of Wrangler. Today the brand is not just using the cowboy theme, but also roots and Western tradition. Even todayThe brand offers a range of clothing for hunters and sportsmen as the "Prog". An embroidered letter "W" on the back pockets of one of the most recognized symbols in the world has become. In Europe, the brand that is available in 22 countries. Just as the Wrangler spirit of explorers and pioneers, light individuals, hard work, freely and confidently embodies - the true values ​​of Western civilization, like jeans customized GetWear.com.

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Source: New Era