Sport and fashion is all about inspiration. Win or lose, it's about finding the last 10% you need to be able to give your all. This is the philosophy behind digdeep streetwear. This short animation introduces the brand and shows off our stunning Autumn/Winter 2010 t-shirts, polos, sweats, jeans, jackets and accessories. Our second ever range takes its inspiration from sport but with genuine designer look and feel, cementing our identity as a newcomer that lacks nothing in credibility, edginess or style. For proof of this, look no further than the digdeep icons, a collection of international sporting household names including England goalkeeper Joe Hart, England cricketer of the year 2010 Graeme Swann and England Rugby Union fly half Toby Flood, as well as street trials legend and YouTube sensation Danny MacAskill. To view exclusive photos, videos and interviews with all our icons visit www.digdeep.com. You can buy digdeep online at www.digdeep.com or, from the end of October 2010, at our flagship high street store, No.1 George Street, Richmond-Upon-Thames, London. Follow us: www.facebook.com www.twitter.com
Keywords: fashion, streetwear, clothing, dig deep, digdeep, sport, danny macaskill, joe hart, graeme swann, toby flood, cricket, rugby, football, animation, cinema 4d, after effects
Source: New Era
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